Marbat

Marbat is an equestrian booking and management platform developed to create a unified digital identity for the equestrian industry. I led the creative direction and developed the core concept, while managing the creative team throughout the project's development.

My role covered the full visual direction of the project, from defining the initial concept and visual language to overseeing the development and consistency of all visual outputs. I managed the creative workflow, reviewed design development, and ensured that the final visual system remained cohesive across the platform and its brand touchpoints.

The project combined brand development, digital product direction, team management, and visual storytelling to create a contemporary identity for the equestrian sector.