Practice
Multidisciplinary Creative Director and Art Director with a background in scenography, set design, spatial design, branding, and visual storytelling.
From research to execution
With professional experience across creative studios, brands, cultural spaces, and productions, I develop concepts from initial research and narrative into cohesive visual identities, physical environments, and immersive experiences.
Storytelling and space
My background in theatre and scenography has shaped an approach to design centered around storytelling, atmosphere, space, and audience experience.
01 Education
- Faculty of Fine Arts
Scenography Department. Graduated 2026, Very Good with Honors. Graduation project: Bridge to Terabithia. Focus on scenography, set design, spatial storytelling, and visual world-building.
02 Experience
2025 – Present
Vana Creative Studio
Creative Director & Partner
I lead creative direction across branding, art direction, spatial design, set design, and visual communication. I develop concepts and visual strategies from the initial brief and research through execution, direct brand identity and spatial environments, and coordinate with clients, designers, and collaborators. Selected projects include COLT Coffee, Smile Café, CHAIi, Marbat, Horse Park, and Serj.
2020 – Present
Vana Room
Creative Director
Local Egyptian home décor brand. I directed the brand's visual direction, identity, and creative language, including product concepts, styling, packaging, and visual communication, and contributed to positioning, product development, and expansion.
2023 – 2026
Bab Ashra Art Space
Team Leader
I led and coordinated a multidisciplinary team of 45+ instructors and art assistants. I managed workflow, scheduling, and day-to-day creative operations, and supported the execution of workshops and creative programs.
Early years – University
Theatre & Performing Arts
Creative & Performance Background
Long-term involvement in theatre and performing arts, with experience in acting, singing, stage décor, and set environments from an early age through university. This developed a foundation in storytelling, performance, stage composition, visual atmosphere, and audience experience, and led to formal study in scenography and set design.
03 Expertise
- Creative Direction
Creative Strategy, Concept Development, Art Direction, Visual Storytelling, Brand Direction
- Branding
Brand Identity, Brand Development, Packaging, Campaign Direction, Product Styling, Brand Experience
- Spatial & Scenography
Set Design, Scenography, Spatial Design, Interior Design, Exterior Design, Environmental Design, 3D Visualization
- Leadership & Management
Creative Team Leadership, Project Management, Client Communication, Creative Operations, Presentation & Pitching
04 Software
- 3D & Visualization
3ds Max, V-Ray, Unreal Engine
- Adobe Creative Suite
Photoshop, Illustrator, InDesign
- Technical Design
AutoCAD
- Interactive / Experiential
TouchDesigner, Resolume Arena, MadMapper
- Presentation & Visual Development
Canva
05 Languages
- Arabic
Native
- English
Upper-Intermediate